MASSIMO DUTTI
VALENTINE’S DAY ACTIVATION
Client
Massimo Dutti
Launch Period
Q1-2022
Massimo Dutti ran a Valentine’s Day in-store activation with a 3-day exclusive promo for complimentary engraving with any perfume purchase.
THE BRIEF
We were tasked to help drive awareness of the 3-day Valentine’s Day activation with a small PR budget and a short timeline.
WHAT WE DID
We invited KOLs to join us at the activation, as well as seeded content on our own accounts to create organic hype around the event. Our organic TikTok content gained virality within 24 hours, reaching a wide audience to sell a total of 200 bottles within a 2-day period.
THE RESULTS
2.24K
Shares
>1,000%
ROI
242,000
Views
24K
Likes