BUILD YOUR BRAND’S

UGC TOOLKIT

Scroll to find out more about what we’re on about 🫵🏼

WHY UGC?

  • ✺

    Authenticity is king on social. It’s perceived as content by real people, for real people.

  • ✺

    Consumers who interact with UGC are 2.4x more likely to make a purchase. Our client Swisse hit up to 2.59x ROAS with our creator activation, click here to read their case study.

  • ✺

    Shoppers who engage with UGC tend to spend 11% more per transaction.

  • ✺

    Customers who see their own content shared by a brand feel a deeper emotional connection, fostering long-term relationships.

  • ✺

    Brands using UGC experience 3X higher repeat customer engagement, leading to greater lifetime value.

  • ✺

    Unlike flashy commercials, UGC feels honest, relatable, and trustworthy.

OUR APPROACH

UGC
CREATOR STRATEGY

  • Working with creators to create content for your brand and product

  • Providing them with strong lifestyle angles and hooks that can be optimised for good organic engagement

  • Gives breadth to your brand’s reach, and allows you to reach relevant audiences that your brand might not reach on its own + drive brand affinity

OWNED CONTENT STRATEGY

  • Creating content that your brand can own and use for a longer time

  • Allows the brand more control over how products are articulated and framed to audiences

  • Main objectives are leaning more branding and audience engagement, delivering and articulating brand value

+

+ MEDIA SUPPORT to drive awareness & OPTIMISE FOR roas

OK SO WHO NEEDS THIS?

OK SO WHO NEEDS THIS?

  • Strategic content that establishes strong, authentic brand recognition and helps build a loyal community by developing a powerful, relatable brand voice through scalable, cost-effective content.

  • Content formats that help drive customer acquisition, optimised for conversion funnels. By leveraging the raw, trustworthy appeal of 'lo-fi' UGC that directly translates into higher CTRs and stronger sales performance.

  • Elevated authentic content that integrates genuine, relatable narratives that enhance brand perception and trust, while maintaining aesthetic standards

✺ YOUR MARKETING OBJECTIVES ✺

  • 1

    To increase audience relevance by building a content repository for brands that is cost efficient but also evergreen

  • 2

    To drive sales and brand affinity through UGC creator content and effective media strategy

  • 3

    Finding out what styles or formats of content works for your brand to reach a suitable and optimised strategy

 

SOUNDS LIKE YOU COULD USE SOME HELP? get in touch with us 👇🏼

Email us at hello@thesocialarm.com to get access to our UGC deck and rate cards. Send us your brief and your budget and we’ll be able to get started quicker <3