BUILD YOUR BRAND’S

UGC TOOLKIT

Scroll to find out more about what we’re on about 🫵🏼

WHY UGC?

  • ✺

    Authenticity is king on social. It’s perceived as content by real people, for real people.

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    Consumers who interact with UGC are 2.4x more likely to make a purchase. Our client Swisse hit up to 2.59x ROAS with our creator activation, click here to read their case study.

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    Shoppers who engage with UGC tend to spend 11% more per transaction.

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    Customers who see their own content shared by a brand feel a deeper emotional connection, fostering long-term relationships.

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    Brands using UGC experience 3X higher repeat customer engagement, leading to greater lifetime value.

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    Unlike flashy commercials, UGC feels honest, relatable, and trustworthy.

OUR APPROACH

UGC
CREATOR STRATEGY

  • Working with creators to create content for your brand and product

  • Providing them with strong lifestyle angles and hooks that can be optimised for good organic engagement

  • Gives breadth to your brand’s reach, and allows you to reach relevant audiences that your brand might not reach on its own + drive brand affinity

OWNED CONTENT STRATEGY

  • Creating content that your brand can own and use for a longer time

  • Allows the brand more control over how products are articulated and framed to audiences

  • Main objectives are leaning more branding and audience engagement, delivering and articulating brand value

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Thick, rustic brown soup with herbs being poured from a spoon back into a two-toned ceramic bowl at a restaurant
Swisse Me Hyaluronic Acid Acerola Gummies for healthy skin and collagen
RINYA Turmeric Ginger health drinks and bottles next to fresh pineapple and citrus fruits
Swisse Me Probiotic and Hyaluronic Acid Gummies product display outside of a modern building

+ MEDIA SUPPORT to drive awareness & OPTIMISE FOR roas

OK SO WHO NEEDS THIS?

OK SO WHO NEEDS THIS?

  • Strategic content that establishes strong, authentic brand recognition and helps build a loyal community by developing a powerful, relatable brand voice through scalable, cost-effective content.

  • Content formats that help drive customer acquisition, optimised for conversion funnels. By leveraging the raw, trustworthy appeal of 'lo-fi' UGC that directly translates into higher CTRs and stronger sales performance.

  • Elevated authentic content that integrates genuine, relatable narratives that enhance brand perception and trust, while maintaining aesthetic standards

✺ YOUR MARKETING OBJECTIVES ✺

  • 1

    To increase audience relevance by building a content repository for brands that is cost efficient but also evergreen

  • 2

    To drive sales and brand affinity through UGC creator content and effective media strategy

  • 3

    Finding out what styles or formats of content works for your brand to reach a suitable and optimised strategy

Rhode beauty product and model wearing a navy blue football jersey and pleated skirt for a casual street style look

 

SOUNDS LIKE YOU COULD USE SOME HELP? get in touch with us 👇🏼

Email us at hello@thesocialarm.com to get access to our UGC deck and rate cards. Send us your brief and your budget and we’ll be able to get started quicker <3