Singapore Context: Why Skepticism and Trend-Chasing Aren't a Contradiction
Singaporeans are notoriously hard to sell to, but are also the first ones in line when something goes viral. Make it make sense??
Beyond Vanity Metrics: Social Signals (Metrics) That Actually Move the Needle
Stop chasing followers, that’s so 2010s coded (you might be what the Gen Zs call an out of touch b00mer if you still think this way).