JBL
Made To Be Heard Campaign
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      JBL wanted to reach a wider audience with their new portables series (but still stay cool and on-trend).
With a digital surveillance art direction, we put together a mix of lifestyle and transition content targeted at different psychographics – from skaters and dancers, to the street fashionista – all while making their products look cool and fresh.