JBL INSTAGRAM
The Context
JBL wanted to get into that main character energy on social, specifically targeting Gen Zs in Singapore and Malaysia (and eventually APAC). Their content needed a serious glow-up to be fresh and culture-first.
![[JBL APR] IGP_What To Wear On Vacation_1.png](https://images.squarespace-cdn.com/content/v1/6412b74c91df7247eb3f20c2/941e6599-4d83-42ef-aba4-2428e3c6467e/%5BJBL+APR%5D+IGP_What+To+Wear+On+Vacation_1.png)
The Glow-Up Playbook
Since we speak fluent Gen Z, we went all in on trends and culture-first content. We transformed their local SG/MY content with the latest content trends and authentic UGC and lifestyle content.
Then, we scaled that across APAC (we literally worked on 12 campaigns across a 8-month period), becoming the go-to content architects for their regional campaigns, ensuring JBL's fresh factor translated across the region.
The Mic Drop
In just one year of us managing their socials, JBL SG saw a 26% increase in engagement and ≥6% growth in followers (for context, industry benchmarks are currently at 1.02% growth).
We helped JBL become the soundtrack to Gen Z & Millennial lifestyle, not just locally, but across the vast and vibrant APAC landscape, proving that culture-first content #werks
![[JBL JUN] IGP - Italian Brainrot.png](https://images.squarespace-cdn.com/content/v1/6412b74c91df7247eb3f20c2/83b4a84f-6fbc-4c33-b1fc-77e72942231d/%5BJBL+JUN%5D+IGP+-+Italian+Brainrot.png)
![[JBL APR] IGP_What To Wear On Vacation_2_D1.png](https://images.squarespace-cdn.com/content/v1/6412b74c91df7247eb3f20c2/c9dd726a-4e60-47c6-b824-2ffc9e76eca2/%5BJBL+APR%5D+IGP_What+To+Wear+On+Vacation_2_D1.png)
![[JBL JUN] IGP - Revealing Portables_1.png](https://images.squarespace-cdn.com/content/v1/6412b74c91df7247eb3f20c2/b2dd80b7-b102-48a8-bc9a-bf83c0b49df6/%5BJBL+JUN%5D+IGP+-+Revealing+Portables_1.png)
