Swisse
Gummies Campaign
The Brief
Swisse wanted to get their yummy gummies (Hyaluronic Acid + Acerola, Probiotic + Prebiotic) into the hands (and mouths!) of more people. Our mission? Drive awareness through a mix of UGC creators, KOLs, and one epic 3D OOH content piece.
The Glow-Up Strategy
3D FOOH:
We created a 3D fake OOH content piece that was kinda thumb-stopping. Think giant, delicious gummies popping up in town.
Creator Powerhouse:
We teamed up with a diverse squad of lifestyle and beauty creators who loved the gummies, and have been consistent Swisse advocates. We encouraged them to weave the products seamlessly into their usual content style, making it feel authentic and right at home on their followers' #FYP. This wasn't just an ad – it was a recommendation from a friend.
The Sweet Results
Our KOL content was amplified with a small Spark Ads budget, generating 354K views in total.
Most of our content pieces achieved a Return on Ad Spend (ROAS) higher than the SEA TikTok benchmark of 1.3x, proving that our authentic approach drove real conversions. Cynthia’s mom life content, for example, hit 2.59 ROAS and 6.49% CTR.
@tiredgenzmom
Total Views: 162.8k
(highest ROAS)
@thecalmpalm
Total Views: 51.3k
(organic reach)
@jaejaepeanut
Total Views: 46k
(gr8 content & ROAS)
@sunbeamcass
Total Views: 74.4k
(boosted)
The campaign also saw strong audience interaction, with KOL content like Cynthia's leading the pack in view rate and click-throughs, showing that genuine content truly resonates.