THE BRIEF

SIA launched a payment product to help users generate more miles and partnered up with vendors across Singapore to create a lifestyle app – KRIS+.

Their main objectives for the activation were to raise awareness of the app to generate more users and maintain app usage. 

WHAT WE DID

We ran a PR activation with 20 KOLs, inviting them to use the app and treating them to a meal for a firsthand experience. The objective was to demonstrate the app’s convenience and benefits, turning the KOLs themselves into long term users and brand advocates.

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Total KOL hit rate: 19/20
Total Posts (TT & IG): 5
Total IG Stories: 34